To color and protect your wood floors, we offer two distinct options: WOCA penetrating oil or stain/sealer with polyurethane finish. Either are wonderful options, but we made this reference page to help you decide which route is ideal for your flooring project.

WOCA is a Danish wood treatment company with roots dating back to the 1960’s. They have a huge presence in Europe and are expanding their distribution to North America. Lance from Timberwolf attended the first-ever WOCA Craftsman School at the NWFA Headquarters in St. Louis, MO in 2018 (our entire crew attended in 2019). We are proud to be ambassadors of such a tremendous product.

The WOCA penetrating oils are entirely different from the typical stain and polyurethane finish route. Instead of sitting atop the wood, these oils penetrate (and harden) into the wood. This protects your floor from the inside and outside, while allowing the wood to “breathe” naturally. The result is a natural wood look and feel, instead of the cool, artificial surface of a polyurethane finish.

Here is a comparison of 1.5″ select Red Oak floors. The first image is a floor treated with WOCA Natural Diamond Oil. The second is finished with sealer with two coats of satin polyurethane.

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As you see, the WOCA finish looks richer and shows the character of the wood. However, this is not always preferable. Traditional stains and sealers do a better job of making a floor appear “even” and masking any wood discoloration.

WOCA’s products are remarkably “green” when compared to polyurethane options. They are plant-based and low in VOCs (volatile organic compounds). For families with young children and pets, this is a huge advantage. Read more directly from the WOCA web page: WOCA Low VOCs

As beautiful as they are, wood floors are still floors. Cast iron pans will be dropped, kids will rollerblade, dogs will get zoomies. Which product will hold up better over time? The honest answer is whichever you take better care of. Here is a rundown of wood floor maintenance for WOCA vs Polyurethane.

Certainly WOCA will show fewer surface scratches than polyurethane because the oil-treated wood is deeper and stronger than most polyurethane finishes (we do offer upgraded heavy duty traditional finishes). With routine cleaning and periodic maintenance, your WOCA floor will actually look better as time goes on. It is also easier to fix any deep gouges or cuts on a WOCA floor without any major sanding.

We hope this has helped you get an idea for the products we use. Our team will be happy to help you determine which product is the best option for your home.